Real Estate "Signs of Attraction"

Author：佚名 Source：none Hits：99 UpdateTime：2008-10-19 1:23:40


Signs should be a major part of any real estate investor's marketing campaign. Used correctly, signs will pay for themselves many times over and they are invaluable for getting the word out and bringing in interested buyers

and renters.

Bandit signs can also be used to help you find new investment properties and drive people to your website, 800 number, cell or office phone.

When it comes to marketing real estate, the number one thing that leads to a contract is when a prospect walks into and falls in love with your property. Your goal should be to use signs effectively to get as many prospects

inside your property as possible. Initial Signs One of the first things to do after purchasing an investment property is to place a sign out front to let every prospect who passes know how to contact you. This simple act could

drastically cut down your holding costs and you may even be able to avoid any fix-up costs. Some buyers are looking for homes that need fixing in order to create sweat equity.

Your initial signs should make a simple statement such as "Home For Sale" and your phone number. After you have completed the fix-up process you will want to change out the signs to give a better description of how you

want to market that property-but you shouldn't wait until the fix-up has been completed to place the first sign.

Informational and Directional Sign Campaigns

Once your property is ready to market-market it with gusto! Using informational and directional signs will bring prospects into your property. Remember-in this sign campaign-more is better.

At this point I recommend you hire some inexpensive high school part time help. Prepare the signs for your campaign. Get a map of the area and carefully plan your sign strategy. On each of these signs put the property

address and your phone number. Make sure your message can be easily read from a distance. Use very dark ink and bold letters that will stand out. Then, in smaller letters, put a little basic information about the property--

number of bedrooms, bathrooms and garage spaces, sq. ft, and price. Add nothing else-keep it simple and easy to read. You don't want your prospects to have to get out of their car to read your sign. Attach signs to an easy

to place holder or stake.

If local laws permit--place the signs with your message and directions near well-traveled intersections close to the property. Be aggressive--put up 20 to 30 signs. Place one sign on the corner of each entrance street to the

neighborhood, and one at each end of the block and at any intersecting blocks where a prospect must turn to reach your property.

Put up signs everywhere. Your goal should be to attract a prospect's attention, lead them to your property and make it as easy for the prospect to find the property as possible. You may resist this tactic, but putting up signs is

an excellent way to get prospects into your property.

Bandit Signs

Bandit signs are the ones you see at intersections that have a simple message such as "We Buy Houses", "Cash for Houses", "Lease/Option to Buy", "Rent-to-Own", "Sell Your Home In 7 Days", "Avoid Foreclosure", etc.

Where local laws permit bandit signs are used to help you locate new investments and set up a steady stream of prospects. There's always a pool of people looking to sell and to purchase properties. The problem is the pool

is constantly changing-so the goal is to attract constant supply of properties to purchase and prospects that are ready to buy.